Learn to customize your photography blog!

Quit banging your head on your desk and learn how to do it for real! Hosting? Who? CSS? What? You're a photographer not a computer programmer for cryin' out loud! The next photoblog101 workshop starts the week of October 10...stay tuned for registration information.



Archive: January, 2011



A little bit of LOVE for the photoblog101 class!

Wednesday, January 26th, 2011

We are plugging away in the forums with week 2 of our super awesome class about how to customize a (photography) blog theme… and…

get THIS COMMENT from Pam, a mommy blogger and photography hobbiest in the burbs of Philly…

Not only am I hanging in…I am having so much fun!! I am soooo not techy and I am feeling so empowered to be learning all this. Each lesson seems overwhelming while I read it but then when I try it…I actually get it. That is all thanks to you and how you walk us through things step by step. Thank you so much!!! You are the best!

This TOTALLY makes our hearts swell.  So, THANKS PAM!  When we are all done with class we’ll be sure to link to your blog to update everyone on how you did.

We’ll teach you to feel empowered too!  (without the geek speak).

Photoblog101.com – “In the Know”

Tutorial | Removing “Tags” from your posts & pages in the SLR theme

Tuesday, January 18th, 2011

Tamsen, a Niagara Photographer, (Creative Clicks) has requested we do a quick tutorial on how to remove tags from displaying on the SLR Lounge wordpress theme for photographers.  We used the SLR theme to develop our photoblog101 class so we know it pretty well (more like the back of our hands).

Tamsen, here is your tutorial… (if you also find it useful, let us know and follow the blog here for more tips and tricks!).

Some people find the look of the post tags in their blog themes to be too cluttered.  The information displayed in your posts is set in a few easy-to-find php files within the theme files.

Here we go…

Step 1: ["We can have lots of fun ..." "Gonna get with you giiiiirrrrlll" - I'm SO sorry if I just put that in your head too lol!].

Use FTP to backup your wordpress theme files (JUST in case).  Hey, and if you don’t know HOW to do that, you should learn, like NOW.  Maybe that will be our next tutorial??

Step 2

Login to your wordpress dashboard.

Step 3:

On the left side menu, under “Appearance” -> choose “Editor”

Step 4:

On the file list on the right side, find Single Post or single.php and single click it to display the code in the big editing box in the center of your dashboard area.

Step 5:    (with us so far?  This is where it get’s more “complicated”… not hard, but your eyes will get a workout finding the right code to work with).

“Comment Out” the code that looks like this:

<?php the_tags( ‘<p>Tags: ‘, ‘, ‘, ‘</p>’); ?>

Ha!  You thought I was getting “geeky” didn’t you?  Nah, but we do want you to learn the proper terminology.  “Commenting out” code is just like adding ellipses to a sentence (like this).  The code is still there, but can be ignored by the browser (not used in other words).  You can use comments to help you remember stuff and make little notes OR to make what you put the comments around NOT show up without deleting it entirely, just in case you want to go back to what you had originally.

To “comment out” php code you can simple add a /* in front of and */ behind the “meat” of the php tag…  it will end up looking like this:

<?php /*the_tags( ‘<p>Tags: ‘, ‘, ‘, ‘</p>’);  */?>

When your browser sees this code is sees this now:

<?php ?>

which it reads as nothing.  Alternatively, you can just delete the ENTIRE php command (but then if you decide to put the tags back you’ll have to remember the code… so choose carefully).

Step 6:

Click the “Update File” button below the big editor box and view a SINGLE POST on your blog (because we just modified the single.php file, which controls how your posts look when only ONE SINGLE post is displayed).  Are you getting what I’m throwing down here?  If not, let me say it a different way… visit your blog in another tab and click on a post title to see only one post display at a time; the tags should be gone.  If they are still there, before you panic, make sure you’ve cleared your cache or else you might be working on a “remembered” version and might want to bang your head on the desk. (don’t do that… just breathe, this stuff is easy!)

Step 7:

Repeat steps 4 & 5 & 6 but this time do it in the Main Index Template file called index.php. When you view your blog to check this time, you can just go to the main page.

And, that should do it!  You can choose to do one or the other if you’d like too!  For example you can keep the tags on the single post view but get rid of them on the main index view.  YOU choose!  This is YOUR blog.

Be confident!  You just modified the structure of what your template posts look like.  Now that you’ve done that can you think of other places you might apply the lesson?  How about adding a graphic to the foot of each post now, like a cute signature or branding element?  How about changing up the order of how things display within your posts?  You know where to do that too!

If you have a tutorial request, email us at contact@photoblog101.com and we’ll see to it that your head never meets the desk.

Go forward and make it your own Tamsen, and everyone else please go and check out Tamsen’s Newborn Photography! She’s got the touch!  Just LOOK at this squishy sweetness!

SEO Friday | Local Area Marketing – Just starting out

Friday, January 14th, 2011

Having your blog and site come up on searches done by locals in your area is one of the most important ways you can get your images and service out in front of more people.  That is the essence of SEO (Search Engine Optimization).  We’ve got some tricks up our sleeves for helping you to be present in MORE searches, getting you more hits.

Today we are talking about marketing using other businesses in your area to get hits from unexpected places.  When you are first starting out with juicing your blog for SEO you may not have established business relationships that offer partnership marketing yet, but that doesn’t mean you can’t use the power of your neighbors to help you get in front of more potential clients.

Blog, just do it.  Write about SOMETHING.  If you have some activity on your page the search bots will recognize new content and mark your site to be crawled more frequently and pick up more of your content.  Just remember to make sure to keep the content of your posts relevant (remember last week’s topics) when creating outbound links.

Here are some simple examples of links you can start to create today.

1) If you got your hair done at a notable salon, blog about it.  Do a self-portrait and post your new look and link to the Salon’s site.  You may pick up a photography client from someone searching for a stylist.

2) Meetup locations are a great thing to blog about too.  If you have children this one is easy!  In my neighborhood there is this great place to have a cup of coffee, check my favorite forums, and let the kids play called Cafe Sip N Play.  We LOVE going there and had Jeffrey (my 3 YO’s) birthday there last fall.  They offer coffee for moms and dads, gelato, kid-friendly meals and snacks (that are ‘HEALTHY!) and great panini’s salads and baked goods too.  Cafe Sip N Play is a much needed island of sanity in the world of crazy preschoolers and toddlers.  Blogging about our experience there will probably get me some hits from local moms looking for the hours of operation, or wondering about parties.  Those same families may also be in the market for pictures and pick up my site in their search.

3) South Bend Granger Indiana Children’s Photographer Nancy Lary, my partner and resident photoblog expert guru yoda of wordpress does sessions at her local Krispy Kreme with her mommy friends and clients.  When she blogs about those sessions linking to the Krispy Kreme site and tagging her posts with her city name and Krispy Kreme may get her hits from people looking for donuts… and maybe some photography needs down the road.

One of Nancy’s adorables at Krispy Kreme…

Krispy Kreme Indiana Granger South Bend

Today’s lesson sums up really easily:

1) Blog frequently

2) Blog about stuff you know

3) Add links to relevant and local places or services to increase your exposure to more people using more search terms.

SEO for Photographers – New for 2011 on FRIDAYS!

Friday, January 7th, 2011

We always get a TON of questions on how to affect SEO and make sure you are hitting the highest point you can on the search engine results so we’ve decided to do a series of blog posts on Fridays to help with SEO… What this means for you? Well, hopefully we’ll give you 52 EASY-to-IMPLEMENT SEO strategies you can implement in 2011.

So, how about an easy one to start out with… OUTBOUND LINK RELEVANCE.

When you are authoring your blog posts, make sure to use link to various relevant things. Some examples you might want to use are:
The shoot-location website:  If I were to shoot at Fort Vancouver (near my house ;) ) I would link to the website for that.  Then, if my potential clients are searching for information on Fort Vancouver they might find me… bingo!

Your camera body.  I shoot with a Nikon D300 and LOVE LOVE LOVE my camera.  I get a LOT of the “what kind of camera do you have?” questions and I love to tell my clients what I shoot with (of course WE all know it is the photographer, not the camera!)…

You can also link to props you use, like how Grand Junction Child Photographer Cristine Strickland (she’s an AMAZING lifestyle photographer, check out her blog) has done with the Radio Flyer Little Red Fire Truck (which I think is basically the coolest thing ever!)

Mom Kissing Toddler

Really the sky is the limit but make sure you are finding ways to incorporate outbound links into your blog authoring.  Make sure those outbound links are relevant to your current shoot.  This way when your potential clients search for those things, they might stumble upon YOU!

Do you like our SEO tips and tricks idea?  Subscribe to follow the blog or like us on facebook so you don’t miss a thing!

Registration for the January 10 photoblog101 workshop starts today!

Monday, January 3rd, 2011

What better way to spend January than cuddled up at the computer rockin’ out a fabulous blog?  I can’t think of anything that could beat it!  So get registered and settle in!

We expect this one to fill fast because there are so many photogs taking these winter months to revamp blogs and such.

Here is a sneak peak at the syllabus!

  1. Pre-Class Week:  wordpress101
    1. .com v. .org
    2. choosing a domain name, DNS
    3. hosting
    4. FTP & database (including video tutorials)
    5. wordpress installation
  2. Week 1:
    1. Installing a theme (we recommend SLR themes)
    2. Installing plugins
    3. Installing banner, slideshow and background
    4. optional (migrating your OLD blog from blogger)
  3. Week 2&3:
    1. Modifications:  colors, fonts, links, menu customization, linking facebook/twitter
    2. Choosing a header layout
    3. Pages and Posts
  4. Week 4:
    1. Creating regular backups
    2. SEO
    3. Facebook integration / twitter integration
    4. Feeds

Remember that photoblog101 classes focus on basic and advanced customization of wordpress blogs using a free theme.  Also, wordpress.org blogs require paid hosting.  Get more info by CLICKING HERE. If you sign up for hosting at bluehost.com using our affiliate code, let us know when you register & we might be able to offer a small discount off the class fee!

What about the workbook?  Well, what about it?  You get it FREE at the end of the class as well as access to our Graduate Forum which allows you to continue discussion with other graduates.  But the workbook is still on sale if you’re looking to buy it alone.  Get it by CLICKING HERE!

Already have the workbook and want to take the class anyway?  Check the last page for a little goodie from us to you!

See you there!!