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Archive: July, 2010



Run, don’t walk, to Like us on facebook!

Monday, July 26th, 2010

learn to customize your photography blog

We’re having a facebook contest!  We’re giving a $50 discount to a lucky facebook fan when we reach 300 fans so make sure to Like us:  Click here to visit photoblog101 on facebook!

The July workshop participants are doing fantastic.  We’ll be featuring some of their masterpieces here on photoblog101 soon…prepare to be amazed!

Registration for the August workshop starts on August 1 and the class will start on August 10.  It will likely be our last class for a while as the busy fall & holiday season approaches so this is your chance.  Get in on the action!

Image Tagging for SEO

Tuesday, July 20th, 2010

As a photographer your images are probably the most important thing to get in front of your clients.  Image-tagging will help get you there.

Let’s do an experiment, shall we?  Let’s search for something on google… “newborn photographer” is a good search term, don’t you think?  Okay…  (If you are going to follow along, make sure you are signed out of your google accounts for this exercise!)

Wow, now THAT is a lot of hits… Over 1 MILLION results.

So, how does your client find you?

Let’s scroll down on our google search to just below the map… I’m a client.  I’m visual.  I like to click on pretty pictures…

I see THIS!  Bingo! As a client, I’m loving these… I’m asking myself, WHO TOOK THESE?  I want to book this person!  Let me click on one!

I click on the first one and find out that the photographer has put their web URL strait across the picture as a water mark.  I may not get to this site directly, but I now have a link I want to follow!

So, what have we learned so far?

1)  I want my images to index as well as my site.  Potential clients might click them and any inbound traffic to my site is fantastic!

2) Generic search terms being used by our clients generate a TON of hits.

3) I need to tag my images to get up in this little spot on my google search if I can

How?

EASY!  When you upload your photos, name them with your search terms.  The first image in that string above is actually NAMED seattle-newborn-photographer1.jpg.  Instead of DSC_001.jpg or Name01.jpg, upload a picture that has an SEO friendly name!

Steps to success!

1) Name your images with keywords for YOUR search area.  In this case simply “newborn photographer.jpg” isn’t going to help you much for LOCAL hits.  Try “your-city-newborn-photographer.jpg” instead.  Change up the way you name your images to hit your most desired search terms.

2) URL prominently across the photo helps direct people to your site.  Use your watermark as well, but make sure your URL is easy to read and see!

And, of course this post would NOT be complete without a gorgy-newborn picture from one of my favorite photographers from http://4theloveoffocus.com, Amy of http://tentinytoesphoto.com.  Head to her blog to see more gorgeous photography!

Block a referring URL!

Thursday, July 8th, 2010

Those nasty Orkut thieves displaying pictures of your children.  Eww, right?

Well, you can limit who can see your blog and who can direct link to it.  You can’t “block” a referring website completely because someone could always go around the referring link and directly type in your blog address… but, get started at least by blocking offending URLs.

To do this, we’ll use an .htaccess file in the ROOT directory of your blog.  This is where the wp-content, wp-admin, and wp-includes folders are found if you are looking via FTP or your cpanel.

Creating an .htaccess file is SIMPLE and effective.  There are two types of blocks you can make!

If you know a particular creeps IP address, you can block that IP address with this code:

order allow,deny
deny from 123.45.6.7
deny from 012.34.5.
allow from all

The 123.45.6.7 is the offender’s IP address! List them out, one by one.  Add to your file regularly if you find IPs that you don’t like (by checking your statcounter or analytics for example, or seeing an IP address from a nasty comment left!

This only deny’s a single IP (or set of IPs)… let’s deny a REFERRING URL… like Orkut!

Orkut’s BASE url is www.orkut.com

Block this by adding to your file this code:

RewriteEngine on
# Options +FollowSymlinks
RewriteCond %{HTTP_REFERER} badsite\.com [NC]
RewriteRule .* - [F]

Simply change badsite to orkut.  Done!

Now, what to do with these codes???

Step 1:  Create a NEW text document using your favorite text editing program (I use notepad on Windows!)

Step 2:  Save the file as htaccess.txt

Step 3:  Paste the piece of code you prefer (or use both) into the file.  It will look like this below, only you will have changed the IP addresses or referring sites to match what you want to block!

Step 4:  Save and close the file

Step 5:  Find the file on your computer and RENAME the file to .htaccess (remove the .txt and add a . to the front)… this must be EXACT!

Step 6:  Use your favorite FTP client to move the file to the root directory of your blog!

Step 7:  Ha!  Tricked ya!  There is no step 7!

Using htaccess will give the person trying to access your blog a 403 Forbidden error when they try to access your pages.  It will ALSO keep people from being able to “hot link” files from your site (link to your images for example).

Hey, leave a comment, we’d love to help answer questions about this in future posts!  Don’t forget to subscribe to the feed or our newsletter!

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